The FC Kids were founded in May of 2004 as the consummation of the creative efforts of Zack Prucha and Kalani Fujimori. Coming from different cultural backgrounds and articulating unique and complimentary aesthetics, F.C. engages in various graphic design, branding, media and event based initiatives and projects. Their strength and passion is in typography and design, two elements that are in a constant state of re-invention.

The design and style of F.C. is reflective of their young age and involvement in many social trends and styles, ranging from DJ and hip hop culture, graffiti, independent rock, clothing design and media. They have been tasked by many local and national clients for their fresh vision; clients including Converse, Target, Scion, MSN, T-Mobile and Red Bull. The FC Kids have provided strong typographic and design solutions to articulate brand messaging on a number of levels.

In addition to their parent venture F.C., they also maintain Everything is Research (an experimentation chapter). The ER series is a collection of products and events that explore style, process, and outcome. It is an outlet for them to sleep even more soundly at night, a series of projects that have been completed based on the removal of client-based direction and need.